You’ve probably heard the phrase “content is king.” And it’s true. In order to be successful in today’s online marketplace, you need to produce high-quality content that will engage and attract your audience. But what does that mean, exactly? And how can you create content that gets amazing results? In this blog post, we’ll take a look at 25 clever content marketing examples and see what makes them so successful. You’ll learn where to find great content ideas, how to use different channels to distribute your content, and why quality is key when it comes to creating winning content. So read on – and get inspired!
What is content marketing and why is it important
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Why is content marketing so important? Because it’s one of the best ways to connect with your target audience and build trust. When you consistently publish high-quality content that provides value for your readers, they’ll come to see you as an authority in your industry. And when they trust you, they’re more likely to do business with you.
How to develop a winning content marketing strategy
Content marketing is one of the most important aspects of a successful online presence. By creating valuable content, you can attract more visitors to your website, keep them engaged, and establish yourself as a credible authority in your field.
So how do you go about developing a winning content marketing strategy? Here are a few tips:
1. Know your audience
Before you create any content, you need to know who you’re targeting it at. What are their interests? What problems do they need help solving? Once you know your audience, you can create content that’s relevant and useful to them.
2. Be original
Don’t just rehash the same old stuff that everyone else is publishing. Come up with fresh, original ideas that will capture people’s attention.
3. Keep it short and sweet
People are busy and don’t have time to read long articles. Keep your content concise and easy to digest, with plenty of sub-headings and bullet points for quick scanning.
4. Use visuals
People are visual creatures, so use images and videos to break up your text and make your content more engaging.
5. Keep it up-to-date
Your content should be regularly updated with new information, so subscribers always have something new to read or watch.
How to find great content ideas
Coming up with new content ideas can be a daunting task, but it doesn’t have to be. Here are a few tips to get you started:
1. See what is your competitor doing in content marketing
It’s not good to steal ideas from your competitors, but it can be an effective way to come up with new content ideas.
Competitors are always publishing new content, so there’s a lot of material to choose from. But you have to be careful not to copy them too closely, or you’ll get caught and lose credibility.
Instead, take the best ideas and put your own spin on them. Make them your own by adding your own unique voice and perspective. That way, you’ll stand out from the competition and attract more readers.
2. Brainstorm a list of topics that your target audience would be interested in
When it comes to creating content, it’s important to think about what your target audience would be interested in. Brainstorm a list of topics that your target audience would be interested in, such as:
- The latest trends
- How to do something
- What’s new in your industry
- Advice for beginners
- Inspiration
3. Curate content from other sources
Curation is a key part of content marketing. By finding and sharing high-quality content from other sources, you can help introduce your audience to new ideas and perspectives while also establishing yourself as a credible source of information.
4. Use AI to generate ideas and topics
By using AI to generate content ideas and topics, you can help ensure that your content marketing efforts are always fresh and relevant. AI-generated content can be used to supplement your own original content, or even to create new content on its own. This machine learning technology can help you come up with ideas for blog posts, articles, social media updates, and more.
Some of the best AI tools for content generation include Automated Jasper, Copysmith, and Copyai. These tools use natural language processing algorithms to help you come up with content ideas based on keywords that you input. They can be especially helpful for generating ideas for blog posts, articles, social media updates, and more.
5. Find great content ideas using social media
One of the best ways to come up with content ideas is by using social media. By following your favorite bloggers, brands, and other organizations on social media, you can see what they’re sharing and get inspiration for your own content. Additionally, using social media tools like Twitter lists can help you keep track of all the latest content from the sources you follow.
6. Find great content ideas using Google search
One of the best ways to come up with great content ideas is to use Google search. You can use specific keywords or phrases related to your topic, and then browse through the results to see what you can find. There are also a few other tricks that you can use to find great content ideas. For example, you can use the “related” section on Google to find more articles on a specific topic. You can also try using Google’s “answers” feature to find questions that people are asking about your topic.
How to use different channels to distribute your content
There are a variety of different channels that you can use to distribute your content. Some of the most popular channels include social media, email marketing, and paid advertising. However, there are a number of other channels that you can use as well. For example, you can post your content on your website or blog, or you can submit it to online directories and review sites. You can also share it with other bloggers and influencers in your industry.
Social Media
One of the most popular ways to distribute content is through social media. There are a number of different social media platforms that you can use, including Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn. Each platform has its own strengths and weaknesses, so you’ll want to choose the ones that will work best for your business.
Email Marketing
Another popular way to distribute content is through email marketing. You can send your content directly to your subscribers’ inboxes, or you can include it in your regular email newsletter. You can also promote your content using paid advertising.
Blogs
A blog is a great way to distribute content. Not only does it allow you to reach a large audience, but it also helps you build relationships with your readers. In addition, blogging can also help you improve your search engine ranking and drive more traffic to your website.
But if you want to get the most out of your blog, it’s important to post regularly and produce high-quality content. One way to do that is by writing a blog post series.
Blog post series
A blog post series is a group of related posts that are published on consecutive days or weeks. By publishing a series, you can give your readers a reason to keep coming back for more, and you can help them learn more about your topic in depth.
Different media
Distributing content online is a great way to reach a large audience. There are a number of different online media platforms that you can use, including Medium, Dribble, and Reddit. Each platform has its own strengths and weaknesses, so you’ll want to choose the ones that will work best for your business.
Webinar or teleconference
Hosting a webinar or teleconference is a great way to provide valuable information to your audience and help them learn more about your content. It can also be a great way to promote your content and attract new readers or customers.
Podcasting
podcasting is a great way to distribute content. Not only does it allow you to reach a large audience, but it also helps you build relationships with your listeners. In addition, podcasting can also help you improve your search engine ranking and drive more traffic to your website.
Syndicate your content on other websites
Syndicating your content on other websites is a great way to reach new readers and attract more traffic to your site. By publishing your content on other sites, you can help it reach a wider audience and get more exposure.
Why quality is key when it comes to creating winning content
When it comes to creating winning content, quality is key. This is because high-quality content is more likely to be seen and shared by users, which can help you reach a wider audience. In addition, high-quality content is more likely to rank higher in search engine results pages, helping you get more traffic from potential customers.
Fortunately, there are several things you can do to make sure your content is of the highest quality. For starters, make sure you produce original content that’s relevant to your target audience. In addition, make use of images, infographics, and videos to help break up the text and make the information easier to digest. Finally, always proofread your content before publishing it to ensure there are no mistakes.
Great and clever examples of content marketing
1. Coca-Cola’s “The Happiness Truck” video
Some great video content examples include Coca-Cola’s “The Happiness Truck” video, which promotes happiness and well-being and features people from all walks of life who have found happiness in unexpected places.
2. “Dove Evolution” video
Another great example is the “Dove Evolution” video, which shows a before-and-after transformation of a Dove model, and seeks to challenge the stereotypical portrayal of beauty in the media.
https://www.youtube.com/watch?v=iYhCn0jf46U
3. GoPro: The Human Factor
GoPro is another company that excels at content marketing. One of their most successful campaigns was “The Human Factor”, which focused on showcasing the amazing things people do while using GoPro cameras.
The campaign was extremely successful, generating billions of online impressions and helping to make GoPro one of the most popular camera brands in the world.
4. Dunkin’ Donuts
Dunkin’ Donuts is another company that uses video content to great effect. Their videos are usually short and sweet, but they always manage to get their message across.
5. Warby Parker
eyewear company Warby Parker produces some of the most interesting video content around. They use creative storytelling to engage their viewers and make them want to learn more about the product.
6. MailChimp
MailChimp is a company that knows how to produce funny and engaging video content. Their videos are often quirky and offbeat, but they always manage to get their message across.
7. Red Bull
Red Bull is a brand that is well-known for its amazing video content. This company truly understands the art of storytelling, and they produce videos that are both entertaining and informative.
8. Coca-Cola: The Coke Chase
In 2012, Coca-Cola ran a campaign called “The Coke Chase” that revolved around a treasure hunt for a secret bottle of Coke. The campaign was conducted primarily through social media, with clues being released on Twitter, Facebook, and YouTube. The ultimate goal was to find the secret Coke formula, which had been hidden somewhere in the United States.
The campaign was a huge success, generating over 3 million social media interactions and resulting in a significant increase in sales. In fact, it was so successful that Coca-Cola has continued to run similar treasure hunts in subsequent years.
9. Bud Light: Up for Whatever
Bud Light’s “Up for Whatever” campaign is another great example of successful content marketing. The campaign revolves around a series of ads featuring people doing crazy things (such as playing ping pong with an alligator or racing ostriches).
What makes these ads so successful is that they are not just entertaining; they also make you want to buy Bud Light. In fact, the campaign has been so successful that Bud Light has made “Up for Whatever” its global marketing slogan.
10. National Geographic
National Geographic is one of the most renowned and respected magazines in the world. They have a rich history of delivering stunning visuals and fascinating stories that capture the imagination of their readers. However, what makes National Geographic so great at content marketing is its willingness to embrace new technologies and platforms to share its stories. They were one of the first brands to create a presence on Instagram, and they continue to produce some of the most engaging content on the platform. Their website is also full of incredible articles, videos, and interactive features that draw in users and keep them coming back for more. National Geographic’s success with content marketing is due in part to their commitment to quality, but also to their willingness to experiment with new platforms and formats.
11. The Content Marketing Institute
The Content Marketing Institute is a great example of how to create content that’s both informative and engaging. Their blog is packed with helpful tips and insights, and their articles are always well-written and interesting.
12. HubSpot
HubSpot is another company that knows how to do content marketing right. Their blog is full of helpful articles on a variety of topics, and their content is always engaging and informative.
13. Printful
Printful is a great example of how to create content that’s both informative and engaging. Their blog is packed with helpful tips and insights, and their articles are always well-written and interesting.
14. Shopify
Shopify is one of the most popular ecommerce platforms in the world. They’ve also built a successful blog, which is a key part of their content marketing strategy.
Shopify’s blog is a great example of how to do content marketing well. It’s regularly updated with high-quality content, and it’s focused on topics that are relevant to Shopify’s target audience.
The blog has helped Shopify to build a strong online presence, and it’s played a major role in the company’s success.
15. Smashing Magazine
Smashing Magazine is one of the most well-known and respected publications when it comes to web design, development and everything related. It’s no wonder that their blog is one of the best sources of information on content marketing as well. The posts are always engaging, relevant and full of useful tips.
What makes Smashing Magazine’s blog so successful is the fact that they don’t just talk about theory – they also share plenty of real-world examples. This makes it easy for readers to apply what they’ve learned to their own projects. Plus, the blog is updated frequently, so there’s always something new to read.
16. Apartment Therapy
Apartment Therapy is a popular blog and website that focuses on home decor and design. Even though the topic might not seem particularly relevant to content marketing, Apartment Therapy has managed to create a successful blog by using great content.
Their posts are always interesting, informative and visually appealing. They also share a lot of real-world examples, which makes it easy for readers to apply what they’ve learned to their own projects. Plus, the blog is updated frequently, so there’s always something new to read.
Overall, Apartment Therapy is a great example of how content marketing can be used to create a successful blog.
17. Creative Bloq
Creative Bloq is a blog dedicated to all things design, with a particular focus on graphic design, web design and typography. It’s been running since 2007 and has become one of the most popular design websites on the internet, with over two million monthly readers.
So what makes Creative Bloq so successful as a content marketing tool? Well, for a start, it’s packed full of useful advice and tips for designers of all levels of experience. But it’s also constantly updated with fresh content, including interviews with top industry professionals, round-ups of the latest design trends, and tutorials on how to create various design effects.
What’s more, the team at Creative Bloq is experts at creating engaging and shareable content. Their articles are often accompanied by eye-catching visuals, and they make sure to post plenty of them on social media to drive traffic back to the blog. And because the blog is so focused on design, it’s bound to appeal to a large audience of creatives who are always looking for new inspiration and ideas.
18. Patagonia
Patagonia is a great example of a company that uses content marketing to its full advantage. The Patagonia blog is an excellent resource for information on outdoor activities, sustainable living, and more. By providing valuable content on their blog, Patagonia not only helps their customers learn about their products but also builds trust and loyalty among their audience.
19. Grammarly
Grammarly is a great example of using content marketing to its fullest potential. Their blog is full of great tips and advice for both writing and grammar, all of which are catered to their specific target audience. This makes their blog a valuable resource for anyone looking to improve their writing skills, which in turn helps to promote Grammarly as a credible tool. Additionally, by regularly publishing new content, Grammarly keeps its name top-of-mind for anyone who needs help with their writing.
20. ModCloth
If you’re looking for an example of how beneficial content marketing can be, look no further than ModCloth. Not only does their blog have interesting and engaging content, but it’s also regularly updated with new posts. This keeps their name at the top of people’s minds when they’re looking for stylish clothing and accessories. Additionally, ModCloth uses its blog to showcase its products and give shoppers styling tips. By providing valuable information and helpful advice, ModCloth has built up a large following of loyal customers.
21. Lifehacker
Lifehacker is a great example of how content marketing can be used to drive traffic. Their blog is full of helpful tips and advice for living a better life, all of which are relevant to their target audience. This makes their blog a valuable resource for anyone looking to improve their life, which in turn helps to promote Lifehacker as a credible source of information. Additionally, by regularly publishing new content, Lifehacker keeps its name top-of-mind for anyone who needs help with their everyday tasks.
22. Mashable
Mashable is a perfect example of how content marketing can be used to its fullest potential. Their blog is full of interesting and engaging content, all of which are relevant to their target audience. This makes their blog a valuable resource for anyone looking to keep up with the latest trends in technology and social media. Additionally, by regularly publishing new content, Mashable keeps its name top-of-mind for anyone who needs help staying ahead of the curve.
23. Samsung
Samsung is one of the most successful companies in the world, and a large part of their success can be attributed to its effective content marketing. Their blog is full of interesting articles and videos, and their Facebook page has over 161 million followers. Samsung is a great example of how to create content that’s both informative and engaging, and its success is sure to inspire you to create your own great content.
24. Mr.Bean
Mr. Bean is a great example of how to use content marketing to engage followers on Facebook. His page has over 132 million followers, and his content is always funny and engaging.
25. Cristiano Ronaldo
Cristiano Ronaldo is a world-famous soccer player who has built an impressive social media following. His Facebook page has over 153 million followers. Ronaldo is a great example of how to use content marketing to engage followers on social media.
Conclusion
Content marketing is a great way to reach new customers and keep your current ones engaged. By creating high-quality content that is relevant to your audience, you can connect with them in a meaningful way and build lasting relationships. These 25 examples are great examples of how successful content marketing can be.