How to Succeed in Marketing: Advice from the Pros
From optimizing campaigns to streamlining customer interactions, AI tools empower marketers to make data-driven decisions and drive tangible results. In this article, we will explore must-have AI tools that marketers can utilize in their everyday workflows to enhance efficiency and achieve better outcomes. ...
In this blog post, we will provide a practical example of how to calculate market shares. We will use the manufacturing industry as our example, and calculate the market share for a hypothetical company in all European countries. ...
As a marketer or entrepreneur, customer satisfaction should be one of your top priorities. After all, happy customers are more likely to buy from you again and recommend your products or services to others. But how do you know if your customers are truly satisfied? By tracking key metrics, of course! Here are 7 essential customer satisfaction metrics to measure, plus tips for improving them. ...
If you want to grow your business, conducting marketing research is essential. Marketing research will help you understand your target market, their needs, and wants, and how to reach them most effectively. Fortunately, there are some easy steps you can follow to make sure your marketing research is conducted properly. Keep reading to learn more! ...
Are you looking to take your marketing efforts to the next level? If so, data-driven marketing could be the answer. Implementing a data-driven approach can help you better understand your target audience, optimize your campaigns, and ultimately boost your ROI. But what does it takes to set up data-driven marketing? ...
In this blog post, we'll share some tips on how to create a content plan that actually works. We'll cover everything from identifying your target audience to brainstorming ideas for creating engaging content. By the end of this post, you should have all the tools you need to develop a foolproof content plan. ...
Market research is the process of gathering information about consumers' needs and preferences. It is an important tool for businesses, because it helps them to understand what customers want and need. ...
Do you know what Share of Voice is? If not, that’s okay! In this video, we’ll break it down for you and show you why it matters. Watch now to learn more! ...
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
What comes to mind when you think of your favorite brands? ...
How well is your brand doing? Are you tracking it and want to improve it? Brand health is one of the most important aspects of any business. Without a strong brand, it can be difficult to generate revenue and attract customers. In this blog post, we will discuss how to track your brand's health and what metrics you should be looking at. ...
It's crucial that you're always one step ahead of the competition, and to do that, you need to know how your customers see your brand. In this blog post, we'll discuss how to conduct effective brand research in order to uncover your competition's secrets! ...
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...
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