Google is unveiling a set of new capabilities that make it easier to set up and manage tags without technical expertise. Whether you’re using Google Tag Manager or the new Google tag, proper sitewide tagging is essential for successfully measuring your website data.
With the new Tag coverage summary, you can quickly determine whether your tags have been implemented on all of your website pages. “You’ll see where your tags are implemented in suggested pages, which can be added to your summary to understand your tag coverage on these pages later. And, if the suggestions don’t include all of your website pages, you can quickly add the URLs by entering them or uploading a CSV file.” You can also investigate whether your tags are implemented properly by clicking the Tag Assistant icon next to each page.
In the coming weeks, Google will be integrating the Google tag into the account setup and conversion setup flows in Google Ads and Google Analytics—product interfaces you’re already familiar with. “These new features will make it faster and easier to set up conversion measurements. You won’t need to add more code to your website, which often relies on technical expertise or assistance from other departments.”
“For customers using popular content management systems or website builders, you’ll now be able to install a new Google tag across your website without making manual changes to the site code. You can also now reuse your existing gtag.js implementation or create a new Google tag to deploy without making changes to your website code. You can do this directly in your CMS within the Ads and Analytics account setup flows. CMS instructions are shown on your installation screen for the following platforms that are integrated with the Google tag.”
Google Tag Manager is getting easier to use for non technical persons, making it simpler than ever before to measure website conversions and interactions.
Data source: https://blog.google/products/ads-commerce/strengthen-measurement-with-tagging/
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