Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a game-changer for digital marketers. GA4 brings together everything we know about customer behavior across devices and channels and puts it all in one place. With GA4, you can finally get a holistic view of your marketing efforts and see how they’re impacting your bottom line. Best of all, GA4 is still free to use!
So if you’re not already using it, now is the time to make the switch.
Step by step
Screenshot data source: https://support.google.com/analytics/answer/10759417?hl=en&ref_topic=10737980&utm_source=analytics_twitter&utm_medium=social&utm_campaign=stepstomigration_10042022