You’ve probably heard the term “influencer marketing” before, but what exactly is it? Influencer marketing is a form of marketing that focuses on key individuals—or groups of individuals—rather than the target market as a whole. These individuals are considered opinion leaders and trendsetters within their respective industries or social media spheres, and their endorsements can carry a lot of weight. 72% of consumers say that they are more likely to purchase after seeing an influencer recommend the product or service on social media. ...
Content Marketing- What Is It and Why You Need It
Content marketing is a buzzword that you have probably heard thrown around a lot but may not be entirely sure what it is. This guide will give you a crash course in content marketing and explain some of the key benefits that make it such an important tool for businesses today. ...