Everything You Need To Know About Influencer Marketing

influencer marketing

You’ve probably heard the term “influencer marketing” before, but what exactly is it? Influencer marketing is a form of marketing that focuses on key individuals—or groups of individuals—rather than the target market as a whole. These individuals are considered opinion leaders and trendsetters within their respective industries or social media spheres, and their endorsements can carry a lot of weight. 72% of consumers say that they are more likely to purchase after seeing an influencer recommend the product or service on social media. ...  Read more

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