In this comprehensive guide, we'll delve into the world of account-based marketing, providing you with effective strategies, insights, and best practices to successfully implement ABM and achieve exceptional results for your business. ...
What Is Augmented Marketing and How Can It Help Your Business Grow?
You've probably heard of augmented marketing. But what is it, and how can it help your business grow? Augmented marketing is a relatively new approach to marketing that combines traditional marketing techniques with cutting-edge technology to create more engaging, immersive experiences for customers. So read on to learn more! ...
A Book Review: Why Every Marketer in AI Age Should Read “Marketing 5.0”
"Marketing 5.0 Technology for Humanity" is a must-read for every marketer in today's age of artificial intelligence (AI). Written by Phillip Kotler, Hermawan Kartajaya, and Iwan Setiawan, the marketing book provides an insightful and comprehensive overview of how marketers can use technologies to their advantage. ...
How to Create a Content Plan That Successfully Works
In this blog post, we'll share some tips on how to create a content plan that actually works. We'll cover everything from identifying your target audience to brainstorming ideas for creating engaging content. By the end of this post, you should have all the tools you need to develop a foolproof content plan. ...
Monday.com Review: Is This Marketing Project Management Tool Right for You?
Monday.com is a popular project management tool that has been getting a lot of buzz lately. But is it right for marketers? In this Monday.com review, we’ll take a close look at the features and functionality of this tool to help you decide if it’s a good fit for your marketing needs. ...
How to Create Content Marketing Strategy That Will Boost Your Start-Up
If you're a startup founder or a marketer of start-up, you know that creating a content marketing strategy is essential to growing your business. But with so much on your plate, it's difficult to know where to start. ...
Earned Media Value: How to Measure it and Why it Matters
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
What Is Social Listening And Why Does It Matter For Successful Businesses?
In today’s digital age, it’s more important than ever for businesses to be aware of what people are saying about them online. This is where social listening comes in. Social listening is the process of monitoring conversations on social media platforms to see what people are saying about your business. It can help you identify potential problems and opportunities, and help you better understand your customers. In this blog post, we will discuss the benefits of social listening and how businesses can get started! ...
What Is Share Of Voice And Mindshare? And Why Should You Care?
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...
Why Marketing Blog Is An Important Part Of Your Content Marketing Strategy
A blog can be a great marketing tool for businesses of all sizes. In addition to promoting your products or services, a blog can also help to build brand awareness and establish yourself as an expert in your industry. If you regularly post high-quality content, your blog can quickly become a go-to source for information on your chosen topic. You can also use your blog to drive traffic to your website or social media pages. ...
What Is Mobile Marketing: Definition, Benefits, Types, Examples
As the world becomes increasingly digitized, businesses are finding new and innovative ways to reach their customer base. Mobile marketing is one of the most effective means of reaching potential customers. ...