Are you looking to take your marketing efforts to the next level? If so, data-driven marketing could be the answer. Implementing a data-driven approach can help you better understand your target audience, optimize your campaigns, and ultimately boost your ROI. But what does it takes to set up data-driven marketing? ...
Earned Media Value: How to Measure it and Why it Matters
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
What Is Brand Recall? – Importance Measurement & Strategy
Most people think of brand recall as remembering a company's name or logo. While that's definitely one aspect, recall is actually a lot broader than that. ...