In today’s business world, it’s more important than ever to position your company as a media company. ...
Yes, Your Company Is a Media Company. Here’s Why
How Martech Can Help You Take Your Marketing to the Next Level
Are you looking for ways to take your marketing to the next level? If so, you may want to consider investing in martech. Martech is short for marketing technology, and it refers to the tools and software that marketers use to automate and streamline their workflows. ...
What Is Sustainable Marketing and Why Do You Need It
In a world increasingly focused on sustainability, businesses are reimagining their marketing strategies to meet the demands of conscious customers. But what exactly is sustainable marketing, and why is it gaining so much traction? ...
Ultimate Account-Based Marketing Guide: Strategies and Best Practices
In this comprehensive guide, we'll delve into the world of account-based marketing, providing you with effective strategies, insights, and best practices to successfully implement ABM and achieve exceptional results for your business. ...
AI Tools for Marketers – Three Must-Haves to Boost Everyday Efficiency
From optimizing campaigns to streamlining customer interactions, AI tools empower marketers to make data-driven decisions and drive tangible results. In this article, we will explore must-have AI tools that marketers can utilize in their everyday workflows to enhance efficiency and achieve better outcomes. ...
Unleashing Creativity: The Coca-Cola Masterpiece Campaign
In a world where art and technology converge, the Coca-Cola Masterpiece campaign emerges as a pioneering force, pushing the boundaries of creativity and innovation. ...
Global Brand Protection: How to Register Your Trademark Worldwide on a Small Budget
Creating and protecting a strong brand is essential for any business looking to succeed in today’s global marketplace. One crucial step in brand protection is registering your trademark, which can help prevent competitors from using similar marks and confusing customers. ...
Practical Experience: How to Calculate Your Manufacturing Company’s Market Share in Europe
In this blog post, we will provide a practical example of how to calculate market shares. We will use the manufacturing industry as our example, and calculate the market share for a hypothetical company in all European countries. ...
How to Win at Business: Competitive Strategies for Every Situation
As a business owner, you're always looking for ways to stay ahead of the competition. But what are the best competitive strategies for different situations? ...
What Is Augmented Marketing and How Can It Help Your Business Grow?
You've probably heard of augmented marketing. But what is it, and how can it help your business grow? Augmented marketing is a relatively new approach to marketing that combines traditional marketing techniques with cutting-edge technology to create more engaging, immersive experiences for customers. So read on to learn more! ...
How to Make a Successful Participation in an International Trade Show
Your company finally scored the big international trade show you've been eyeing for months. But now that you're in, how do you make sure your participation in an international trade show is a success? ...
7 Key Metrics for Measuring Customer Satisfaction and How to Improve Them
As a marketer or entrepreneur, customer satisfaction should be one of your top priorities. After all, happy customers are more likely to buy from you again and recommend your products or services to others. But how do you know if your customers are truly satisfied? By tracking key metrics, of course! Here are 7 essential customer satisfaction metrics to measure, plus tips for improving them. ...
How to Conduct Marketing Research That Will Help Grow Your Business
If you want to grow your business, conducting marketing research is essential. Marketing research will help you understand your target market, their needs, and wants, and how to reach them most effectively. Fortunately, there are some easy steps you can follow to make sure your marketing research is conducted properly. Keep reading to learn more! ...