Do nonprofits have marketing? The answer is a resounding YES! Marketing is an essential part of any organization, and non-profits are no exception. In order to reach your target audience and raise awareness for your cause, you need to implement a strategic marketing plan. And luckily, there are plenty of ways to do this! ...
What Is Social Listening And Why Does It Matter For Successful Businesses?
In today’s digital age, it’s more important than ever for businesses to be aware of what people are saying about them online. This is where social listening comes in. Social listening is the process of monitoring conversations on social media platforms to see what people are saying about your business. It can help you identify potential problems and opportunities, and help you better understand your customers. In this blog post, we will discuss the benefits of social listening and how businesses can get started! ...
What Is Brand Equity and Why Does It Matter?
This is a question that many business owners ask themselves. Brand equity is the value of a brand name and the goodwill associated with it. It is what allows businesses to charge more for their products and services than they would if they were selling an identical product under a different name. In this blog post, we will discuss the benefits of building up your company's brand equity and how you can go about doing so! ...
How to Find Your Target Audience and Why It Matters
Finding your target audience is one of the most important steps in marketing. If you don't know who you're targeting, it's impossible to create effective marketing campaigns. In this blog post, we will discuss what a target audience is, how to find yours, and the benefits of doing so. ...
How Brand Advocates Can Help You Grow Your Business
What is a brand advocate? A brand advocate is someone who loves your company and products so much that they are more than happy to talk about it to their friends, family, and online followers. Advocates can help you grow your business in a number of ways- by increasing word-of-mouth marketing, driving traffic to your website, and helping you build social media momentum. ...
What Is Share Of Voice And Mindshare? And Why Should You Care?
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...
What Is Brand Recall? – Importance Measurement & Strategy
Most people think of brand recall as remembering a company's name or logo. While that's definitely one aspect, recall is actually a lot broader than that. ...
Creating a Strong Online Presence for Marketing Success
For any business, big or small, online marketing is a must. If you're not visible to your target market online, you're missing out on potential customers and sales. ...
How To Read Your Customers’ Minds: To Understand Consumer Behavior
It’s no secret that understanding consumer behavior is key to effective marketing. But what are the factors that influence consumer behavior? And how does the buying process work? In this blog post, we’ll take a look at some of the most important things marketers need to know about consumer behavior. ...
How to Increase Brand Awareness: Full Guide & Strategy
If you're looking to increase brand awareness, then you're in the right place. In this blog post, we'll walk you through everything you need to know about increasing brand awareness. We'll cover the different methods that you can use, and we'll also share some tips for getting started. ...
5 Places to Find Free Marketing Templates
Marketing templates can be a great way to save time and create efficiencies in your workflow. Whether you need a social media post template, an email newsletter template, or a simple flyer template, there are plenty of places to find high-quality, free marketing templates. In this blog post, we'll share five of our favorite places to find free marketing templates. ...
Whats Marketing? Get All Your Common Marketing Questions Answered, From A To Z
Have you ever wondered what all those marketing terms mean? Ever feel like you're stuck in a acronyms and initialism soup, not knowing your CTR from your CPA? Well, wonder no more! We've put together this handy A-Z of marketing FAQs, so you can be sure that you're always up-to-date on the latest marketing lingo. ...
Where To Find Internet Marketing News And Data For Marketers
In today's digital age, there is no shortage of information available on the internet about marketing. However, not all of this information is reliable. When looking for reliable news and data on marketing, it is important to choose reputable sources that have a good track record of accuracy. ...