As a marketer or entrepreneur, customer satisfaction should be one of your top priorities. After all, happy customers are more likely to buy from you again and recommend your products or services to others. But how do you know if your customers are truly satisfied? By tracking key metrics, of course! Here are 7 essential customer satisfaction metrics to measure, plus tips for improving them. ...
The Ultimate Guide to Creating a Winning Digital Marketing Strategy
Are you looking for ways to improve your digital marketing strategy? If so, you're in the right place. In this guide, we'll share with you some of the best tips and tricks for creating a winning digital marketing strategy. Keep reading to learn more! ...
How to Create Content Marketing Strategy That Will Boost Your Start-Up
If you're a startup founder or a marketer of start-up, you know that creating a content marketing strategy is essential to growing your business. But with so much on your plate, it's difficult to know where to start. ...
Watch video: What Is Share Of Voice
Do you know what Share of Voice is? If not, that’s okay! In this video, we’ll break it down for you and show you why it matters. Watch now to learn more! ...
Earned Media Value: How to Measure it and Why it Matters
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
Brand Health: How To Track It And Improve It
How well is your brand doing? Are you tracking it and want to improve it? Brand health is one of the most important aspects of any business. Without a strong brand, it can be difficult to generate revenue and attract customers. In this blog post, we will discuss how to track your brand's health and what metrics you should be looking at. ...
The Power Of Brand Marketing: How To Create A Brand That Customers Love
What is the first thing that comes to mind when you think of Coca-Cola? McDonald's? Apple? These brands are instantly recognizable all over the world, and they have one thing in common: a powerful brand marketing strategy. ...
Cross-Promotion: What It Is And 13 Ideas For Your Marketing Campaign
Cross-promotion is a powerful marketing strategy that can help you boost your sales and grow your customer base. It involves partnering with another business to promote each other's products or services. In this blog post, we will discuss what cross-promotion is and give you 13 ideas for using it in your own marketing campaign! ...
What Is Social Listening And Why Does It Matter For Successful Businesses?
In today’s digital age, it’s more important than ever for businesses to be aware of what people are saying about them online. This is where social listening comes in. Social listening is the process of monitoring conversations on social media platforms to see what people are saying about your business. It can help you identify potential problems and opportunities, and help you better understand your customers. In this blog post, we will discuss the benefits of social listening and how businesses can get started! ...
What Is Share Of Voice And Mindshare? And Why Should You Care?
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...