Earned Media Value: How to Measure it and Why it Matters

You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...  Read more

Brand Health: How To Track It And Improve It

How well is your brand doing? Are you tracking it and want to improve it? Brand health is one of the most important aspects of any business. Without a strong brand, it can be difficult to generate revenue and attract customers. In this blog post, we will discuss how to track your brand's health and what metrics you should be looking at. ...  Read more

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