Are you looking for some fresh marketing ideas and marketing strategy to jumpstart your startup? If so, you’ve come to the right place. In this blog post, we’ll share 5 uncommon marketing strategies and 15 uncommon marketing ideas for startups that are sure to get your business off the ground. So without further ado, let’s get started!
Why Startups Need an Uncommon Marketing Strategy
There are a few reasons why startups need to go above and beyond when it comes to marketing. For one, startup companies are often competing against established businesses with much larger budgets. This means that they can’t simply rely on traditional marketing methods to get their name out there.
Second, startups usually don’t have the luxury of time when it comes to building their brand. They need to make a big splash quickly in order to gain traction and attract investors.
Last but not least, startups need to stand out from the crowd in order to be successful. With so many new businesses popping up every day, it’s more important than ever to find a way to differentiate yourself from the competition.
That’s where an uncommon marketing strategy comes in. By definition, an uncommon marketing strategy is one that is outside the box and not commonly used by other businesses. This could mean anything from guerilla marketing to using social media in new and innovative ways.
The goal of an uncommon marketing strategy is to get people talking about your brand and generate buzz. If done correctly, it can help you attract attention from investors, customers, and even the media.
Now that we’ve gone over why startups need an uncommon marketing strategy, let’s take a look at five of the most effective ones.
Uncommon Startup Marketing Strategies
1. Guerrilla Marketing Strategy
Guerrilla marketing is one of the most popular startup marketing strategies. This startup marketing strategy is all about getting creative and thinking outside the box. It’s about coming up with unconventional ideas that will capture people’s attention and get them talking about your brand.
One great example of guerrilla marketing is when the startup company, GoldieBlox, created a parody of the viral song “Girls” by Beastie Boys. Not only did this video generate a lot of buzz for the company, but it also got them some free publicity when the Beastie Boys threatened to sue them. Read more The Holliwood Reporter NEWS.
While you don’t necessarily need to go to such extremes, there are plenty of other ways to use guerrilla marketing to your advantage. The key is to be creative and come up with an idea that will get people talking.
2. Social Media Marketing Strategy
Social media marketing strategy is one of the most powerful startup marketing strategies at your disposal when it comes to marketing your startup. Not only is it a great way to connect with potential customers, but it’s also an excellent platform for generating buzz and getting people talking about your brand.
There are a few things you need to keep in mind when using social media for marketing purposes. First, it’s important to be active and engaged with your audience. This means posting regular updates, responding to comments, and overall just being present on the platform.
Second, you need to make sure your content is interesting and shareable. No one is going to want to share boring or irrelevant content, so it’s important to put some thought into what you’re posting.
Third, you need to take advantage of all the features social media has to offer. This includes things like using hashtags, running contests, and creating engaging visuals.
4. Publicity Stunts
A publicity stunt is a great way to generate buzz for your startup. Not only will it get people talking about your brand, but it can also attract attention from the media. Just make sure that whatever you do is safe and legal!
One famous example of a publicity stunt was when the founders of the app, Meerkat, live-streamed their journey as they drove across the country to promote their product. This generated a lot of attention and got people talking about the company.
5. Influencer Marketing Strategy
Influencer marketing is a relatively new form of marketing that has quickly become popular among startups. The idea is to partner with influential people in your industry or niche and have them promote your brand to their audience.
This is an effective way to reach a larger audience and get people talking about your brand. It’s also a great way to build relationships with influencers who can help you in the future.
Marketing Ideas to Help Grow Your Business
1. Partner with a complementary business.
This is a great way to reach a new audience and get your name out there. For example, If you have developed a tool that creates AI content, then you could partner with someone who created an SEO tool. This way, you can promote each other’s businesses to your respective audiences.
2. Give something away for free.
People love free stuff! By giving away something related to your product or service, you’re sure to pique people’s interest and attract them to your business. Just make sure that your freebie is high quality and relevant to your target audience.
3. Host an event.
Events are a great way to build buzz around your startup. You could host a launch party, an instructional workshop, or even just a casual meetup at a local coffee shop or bar. Just make sure to promote your event heavily on social media and through email marketing so people actually show up!
4. Get involved in your community.
Getting involved in your local community is a great way to show that you’re invested in more than just making money. You could volunteer for a local nonprofit, sponsor a Little League team, or donate goods or services to a charity auction. Doing good deeds will not only make you feel good, but it will also make people more likely to support your business.
5. Create informative blog content.
People love learning new things, so why not tap into that by creating informative blog content? By providing valuable information related to your industry, you’ll not only attract new readers—you’ll also build trust and credibility with potential customers.
6. Host a webinar on social media.
This is a great way to reach a wide audience and build interest in your business. Plus, it’s relatively low-cost and easy to set up. To get started, first, you’ll need to create a landing page on your website where people can sign up for the webinar. Be sure to promote the webinar on your social media channels in the days leading up to it. When it’s time for the webinar, log in to the platform you’re using (such as Zoom or GoToWebinar) and make sure everything is set up and working properly. Then, start the webinar and interact with your audience. Make sure to have a strong call to action at the end of the webinar, such as signing up for your email list or buying a product. Hosting regular webinars is a great way to build relationships with potential and current customers, so don’t be afraid to give it a try!
7. Create a crazy event.
Create a crazy event that is so fun and unique, people will be talking about it long after it’s over. Make sure to document it well and post about it on social media. Whether it’s a flash mob in a landmark or an impromptu pillow fight in a park, do something that will get people’s attention and make them want to learn more about your business. When you’re first starting out, it can be tough to get noticed. But with a little creativity and hard work, you can make your startup stand out from the rest.
8. Start a public discussion with an opinion leader-expert.
Have a public discussion with an authority figure or opinion leader who has a lot of followers. Talk about how your product solves the discussion’s partner or society’s problem. This person has the potential to become a paying customer and influence your audience. A great example would be starting a Twitter conversation. This is a great way to reach a new audience and get your name out there.
9. Pick a fight with a big company.
Choose a company in your industry that is much larger than you are. Find something they’re doing wrong and start a social media campaign against them. Of course, make sure you have a solid plan in place before you start—you don’t want to come across as petty or unprofessional. But if done correctly, this could be a great way to get attention for your startup.
10. Do something newsworthy.
Do something that will make people sit up and take notice. This could be anything from setting a world record to pulling off an impressive marketing stunt. Just make sure whatever you do is legal, ethical, and in line with your brand identity. If you can do something that is newsworthy and ties in well with your business, you’ll be sure to get attention from the media and potential customers.
11. Sponsor a major event.
This is a great way to get your brand in front of a large audience. Plus, it shows that you’re willing to invest in your community. When choosing an event to sponsor, make sure it’s relevant to your business and that your target market will be in attendance.
12. Make a charitable donation.
Donating to a worthy cause is always a good idea. But when you’re first starting out, it can also be a great marketing strategy. When you make a donation, be sure to publicize it on social media and in your other marketing materials. This will show potential customers that you’re a business with a heart.
13. Gain publicity by working in crazy conditions.
For example, if you own a snow cone stand, open up shop in the middle of a blizzard. This will get people talking and generate media attention. Plus, it’ll show that your business is tough and can weather any storm. Or organize office work on the beach. Let your employees have a relaxed day while still getting some work done. This will show that your company culture is fun and unique.
14. Get featured in the press.
One of the best ways to get attention for your startup is to get featured in the press. This can be tricky, but it’s worth pursuing. Start by reaching out to journalists and bloggers who cover businesses like yours. Send them a press kit and let them know what makes your company unique. If you can get even a small mention in a major publication, it will do wonders for your visibility.
15. Launches an influencer campaign with a lot of all kinds of influencers.
Your product is all over social media. Everyone from nano and micro-influencers to celebrities promotes your product and the benefits of your product.
16.Advertising for startups
Create a Compelling Story. One of the best ways to market your startup is to create a compelling story that captures people’s attention. This could be anything from how you started your company to why you’re passionate about your product or service.
Your story should be authentic, relatable, and inspiring. It should also be concise and easy to understand. The goal is to get people engaged with your brand and make them want to learn more.
Once you have your story down, start sharing it with as many people as possible. Post it on social media, pitch it to journalists, and tell it to anyone who will listen. The more people you can reach, the better chance you have of generating buzz for your business.
Conclusion
Now that you know some uncommon marketing strategies to kickstart your startup, it’s time to put them into action! Implementing even just a few of these strategies and ideas is sure to give your business the boost it needs to succeed. So what are you waiting for? Get out there and start marketing!