Earned Media Value: How to Measure it and Why it Matters

You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...  Read more

Brand Health: How To Track It And Improve It

How well is your brand doing? Are you tracking it and want to improve it? Brand health is one of the most important aspects of any business. Without a strong brand, it can be difficult to generate revenue and attract customers. In this blog post, we will discuss how to track your brand's health and what metrics you should be looking at. ...  Read more

The Top 11 Non-Profit Marketing Strategies That Work

Do nonprofits have marketing? The answer is a resounding YES! Marketing is an essential part of any organization, and non-profits are no exception. In order to reach your target audience and raise awareness for your cause, you need to implement a strategic marketing plan. And luckily, there are plenty of ways to do this! ...  Read more

What Is Social Listening And Why Does It Matter For Successful Businesses?

In today’s digital age, it’s more important than ever for businesses to be aware of what people are saying about them online. This is where social listening comes in. Social listening is the process of monitoring conversations on social media platforms to see what people are saying about your business. It can help you identify potential problems and opportunities, and help you better understand your customers. In this blog post, we will discuss the benefits of social listening and how businesses can get started! ...  Read more

What Is Brand Equity and Why Does It Matter?

This is a question that many business owners ask themselves. Brand equity is the value of a brand name and the goodwill associated with it. It is what allows businesses to charge more for their products and services than they would if they were selling an identical product under a different name. In this blog post, we will discuss the benefits of building up your company's brand equity and how you can go about doing so! ...  Read more

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