It's crucial that you're always one step ahead of the competition, and to do that, you need to know how your customers see your brand. In this blog post, we'll discuss how to conduct effective brand research in order to uncover your competition's secrets! ...
How Brand Advocates Can Help You Grow Your Business
What is a brand advocate? A brand advocate is someone who loves your company and products so much that they are more than happy to talk about it to their friends, family, and online followers. Advocates can help you grow your business in a number of ways- by increasing word-of-mouth marketing, driving traffic to your website, and helping you build social media momentum. ...
What Is Share Of Voice And Mindshare? And Why Should You Care?
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...
What Is Brand Recall? – Importance Measurement & Strategy
Most people think of brand recall as remembering a company's name or logo. While that's definitely one aspect, recall is actually a lot broader than that. ...
Creating a Strong Online Presence for Marketing Success
For any business, big or small, online marketing is a must. If you're not visible to your target market online, you're missing out on potential customers and sales. ...
How To Read Your Customers’ Minds: To Understand Consumer Behavior
It’s no secret that understanding consumer behavior is key to effective marketing. But what are the factors that influence consumer behavior? And how does the buying process work? In this blog post, we’ll take a look at some of the most important things marketers need to know about consumer behavior. ...
How to Increase Brand Awareness: Full Guide & Strategy
If you're looking to increase brand awareness, then you're in the right place. In this blog post, we'll walk you through everything you need to know about increasing brand awareness. We'll cover the different methods that you can use, and we'll also share some tips for getting started. ...
5 Places to Find Free Marketing Templates
Marketing templates can be a great way to save time and create efficiencies in your workflow. Whether you need a social media post template, an email newsletter template, or a simple flyer template, there are plenty of places to find high-quality, free marketing templates. In this blog post, we'll share five of our favorite places to find free marketing templates. ...
Whats Marketing? Get All Your Common Marketing Questions Answered, From A To Z
Have you ever wondered what all those marketing terms mean? Ever feel like you're stuck in a acronyms and initialism soup, not knowing your CTR from your CPA? Well, wonder no more! We've put together this handy A-Z of marketing FAQs, so you can be sure that you're always up-to-date on the latest marketing lingo. ...
Where To Find Internet Marketing News And Data For Marketers
In today's digital age, there is no shortage of information available on the internet about marketing. However, not all of this information is reliable. When looking for reliable news and data on marketing, it is important to choose reputable sources that have a good track record of accuracy. ...
Frequently Asked Questions About The American Marketing Association And Job Board
The AMA and the AMA Job Board is a great place where to start if you are looking for a career in marketing. The benefits are plentiful, and the jobs available allow you to use your skills and knowledge to make a difference in the world of marketing. ...
Why Marketing Blog Is An Important Part Of Your Content Marketing Strategy
A blog can be a great marketing tool for businesses of all sizes. In addition to promoting your products or services, a blog can also help to build brand awareness and establish yourself as an expert in your industry. If you regularly post high-quality content, your blog can quickly become a go-to source for information on your chosen topic. You can also use your blog to drive traffic to your website or social media pages. ...
What Is Mobile Marketing: Definition, Benefits, Types, Examples
As the world becomes increasingly digitized, businesses are finding new and innovative ways to reach their customer base. Mobile marketing is one of the most effective means of reaching potential customers. ...