How to Succeed in Marketing: Advice from the Pros
In this blog post, we will provide a practical example of how to calculate market shares. We will use the manufacturing industry as our example, and calculate the market share for a hypothetical company in all European countries. ...
As a marketer or entrepreneur, customer satisfaction should be one of your top priorities. After all, happy customers are more likely to buy from you again and recommend your products or services to others. But how do you know if your customers are truly satisfied? By tracking key metrics, of course! Here are 7 essential customer satisfaction metrics to measure, plus tips for improving them. ...
Do you know what Share of Voice is? If not, that’s okay! In this video, we’ll break it down for you and show you why it matters. Watch now to learn more! ...
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
In today’s digital age, it’s more important than ever for businesses to be aware of what people are saying about them online. This is where social listening comes in. Social listening is the process of monitoring conversations on social media platforms to see what people are saying about your business. It can help you identify potential problems and opportunities, and help you better understand your customers. In this blog post, we will discuss the benefits of social listening and how businesses can get started! ...
Did you know that you can measure the amount of attention your brand is getting compared to your competition? It's called share of voice (SOV), and it's a valuable metric for understanding how well your marketing is resonating with customers. ...
Most people think of brand recall as remembering a company's name or logo. While that's definitely one aspect, recall is actually a lot broader than that. ...
A blog can be a great marketing tool for businesses of all sizes. In addition to promoting your products or services, a blog can also help to build brand awareness and establish yourself as an expert in your industry. If you regularly post high-quality content, your blog can quickly become a go-to source for information on your chosen topic. You can also use your blog to drive traffic to your website or social media pages. ...
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