In business, the right pricing strategies can mean the difference between success and failure. But with so many different options to choose from, it can be tough to know which one is right for your business. That's why we've put together this list of 17 pricing strategies that you need to know about. ...
10 Marketing Strategies to Help You Survive (and Thrive) in a Recession
To help you weather the storm, we've compiled a list of 10 marketing strategies that will keep your business afloat - and maybe even help it thrive. ...
Earned Media Value: How to Measure it and Why it Matters
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
The Top 11 Non-Profit Marketing Strategies That Work
Do nonprofits have marketing? The answer is a resounding YES! Marketing is an essential part of any organization, and non-profits are no exception. In order to reach your target audience and raise awareness for your cause, you need to implement a strategic marketing plan. And luckily, there are plenty of ways to do this! ...
How To Read Your Customers’ Minds: To Understand Consumer Behavior
It’s no secret that understanding consumer behavior is key to effective marketing. But what are the factors that influence consumer behavior? And how does the buying process work? In this blog post, we’ll take a look at some of the most important things marketers need to know about consumer behavior. ...
Uncommon Marketing Strategies That’ll Kickstart Your Startup
Are you looking for some fresh marketing ideas and marketing strategy to jumpstart your startup? If so, you’ve come to the right place. In this blog post, we’ll share 5 uncommon marketing strategies and 15 uncommon marketing ideas for startups that are sure to get your business off the ground. So without further ado, let’s get started! ...
How To Do Market Segmentation For Greater Success
As a business owner or marketing professional, it’s important to understand market segmentation and how to go about dividing up your customer base for greater success. There are many different ways to segment a market, but the most common methods are by geographic location, demographics, psychographics, and behavior. In this blog post, we’ll take a closer look at each of these methods and discuss the pros and cons of each. ...
Benefits of Agile Business and Agile Marketing
Agile Business and Agile Marketing are terms that are often used together but what do they really mean? ...
Social Media Marketing: An Introduction
Social media marketing has become an essential tool for businesses of all sizes. It allows you to connect with your customers and create a dialogue with them, building trust and loyalty. But what is social media marketing, and how can you use it effectively? This guide will explain everything you need to know about social media marketing, from setting up your accounts to creating effective campaigns. So read on to learn more! ...
Marketing to Different Generations
It's no secret that the world is becoming increasingly divided. We are seeing more and more division between different groups of people, whether it be political, religious, or cultural. One of the most significant divides in recent years has been the generation gap. As our world has become more complex and fast-paced, the divide between the different generations has only grown. ...