A Book Review: Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish

I recently read Letting Go of the Words: Writing Web Content that works by J. Redish and I wanted to share my thoughts on the book. It’s a great resource for marketers, content creators and copywriters who are looking to improve their web content. The book is packed with useful tips and examples, and it’s written in a friendly, enjoyable tone. If you’re looking to create better content, I highly recommend this book.

About the author

Janice (Ginny) Redish is an internationally-renowned consultant and speaker, well-known for her work in bringing clarity to web sites, documents, and software interfaces. She has co-authored two classic books on usability as well as numerous papers and book chapters on plain language, user research writing for the web. Highly sought after as a speaker and workshop leader; she has keynoted conferences in multiple countries around the world.

Overwiev of the book

The author opens the book with a captivating introduction that content is the most important factor when it comes to website visitors. They’re on your site to solve a problem, and that means having content that speaks to them in a conversational way. Crafting content for your website, therefore, requires understanding the conversation your visitors want to have with your site and delivering content that meets their expectations. When content is done right, visitors are more likely to stay engaged and continue exploring the pages of your site, so they can ultimately help you reach your business goals.

The book Letting Go of the Words: Writing Web Content that Works is a great resource for understanding how to create content that will capture your target audiences‘ attention and make an impact. From why quality content matters, down to the specifics like content planning, content strategy, designing for easy use, organizing content, focusing on key messages, tunning sentences, write clear headlines and useful headings, and a lot of other important topics.

With valuable insight from case studies featured within its pages, you can equip yourself with the knowledge needed to become a well-rounded content marketer.

Conclusion

This book provides everything necessary to optimize web writing. It is jam-packed with incredibly helpful tips, each one perfectly tailored to help you create stunning content for the web or upgrade existing material.

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