To help you weather the storm, we've compiled a list of 10 marketing strategies that will keep your business afloat - and maybe even help it thrive. ...
10 Marketing Strategies to Help You Survive (and Thrive) in a Recession
Earned Media Value: How to Measure it and Why it Matters
You’ve probably heard the term “earned media value” before, but what does it actually mean? And more importantly, why should you care? In this blog post, we will discuss the concept of earned media value and how to measure it. We’ll also talk about why it matters and some of the benefits that businesses can reap from increasing their earned media exposure. ...
The Top 11 Non-Profit Marketing Strategies That Work
Do nonprofits have marketing? The answer is a resounding YES! Marketing is an essential part of any organization, and non-profits are no exception. In order to reach your target audience and raise awareness for your cause, you need to implement a strategic marketing plan. And luckily, there are plenty of ways to do this! ...
How To Read Your Customers’ Minds: To Understand Consumer Behavior
It’s no secret that understanding consumer behavior is key to effective marketing. But what are the factors that influence consumer behavior? And how does the buying process work? In this blog post, we’ll take a look at some of the most important things marketers need to know about consumer behavior. ...